Staunch Supporters campaign

Article text
the campaign design
RISE UP - Agrisea media release

Greenlane, Auckland
Greenlane, Auckland
AgriSea is a New Zealand owned, family company. We feel very privileged, when asked to sponsor local and national programs, projects and people. It is important for us to be able to assist with growing the nation, its identity, and our place in this beautiful country. Combined with this aid, we are also staunch supporters/sponsors of grass roots rugby - from junior's right through to senior grades.

After great success with taking the rural prints of professional artist Barry Ross Smith to the Mystery Creek Field-days in Hamilton - where they were much sought after prizes on the AgriSea stand for farmers - we are proud to collaborate with him on our next venture. When visiting Barry's art studio recently, we felt his latest artwork (titled: Rise Up), perfectly articulated how we at Agrisea, felt about our land, our people and our game. The Staunch Supporters campaign was developed as a way to share this position with like-minded rugby lovers. AgriSea is working on Billboards to launch the campaign, bumper stickers for our farmers to show their support and posters of the 'Rise up' image are also available directly from the artist.

New North Road, Auckland
New North Road, Auckland
Barry's 'Rise Up', evokes the strength and passion we feel about our national sport. The defiant half-man/ half-bull figures challenge all-comers with the haka and the image brings alive the full force of the teams determination - to play to win!
'Rise Up's' strong appearance fuses the New Zealand passion for rugby with our pastoral farming and livestock heritage. Although the figures are derived from the Greek legend of the Minotaur, the image remains quintessentially 'kiwi'.

Rise Up prints are available in the buy a print gallery

Check out Agrisea for a great range of products


Ellerslie billboard
Ellerslie billboard